June 21, 2004


Here's a couple of nice posts from Christina Wodke on brand consistency. A quote:

We, the ones who look at our site, our brand, our product ever day, we are the deadly ones. What our customers call comfort we call dull. We're like a bored teenager that dies her hair blue over a long weekend. We must curb that energy, and point it toward extention and growth with care, rather than reinvention.

I know I'm starting to feel like like that bored teenager with our site at work. The challenge is knowing if we just need highlights, or if it's time to shave it all off and start over. For sure, we're having something of a bad hair day.

Okay, I'll drop that metaphor now.