In his latest article, "A User-Centered Approach to Selling Information Architecture,"
Jeff Lash argues that clients don't care about the nitty-gritty details of how a website gets made:
A good IA should act like a good car salesman and work with the client to understand what their needs are. Find out what the bottom-line goal is.
Posted by Karl
February 21, 2003 10:23 AM